Netflix is raising its prices again

Netflix is kicking off the year with yet another price increase, as revealed in its Q4 2024 earnings report.

Netflix’s reasoning? More investment in exclusive content and features. But with competition fiercer than ever, it’s worth asking how much more subscribers are willing to pay for their binge-worthy fix.

Price increases per month

  • Ad-supported: $6.99 to $7.99
  • Standard ad-free: $15.49 to $17.99
  • Premium: $22.99 to $24.99

Along with the price hike, Netflix announced that it’s rolling out a new Extra Member with Ads plan, which will allow those on the ad-supported plan to add someone outside their household to their subscription. It currently costs an extra $7.99 per month to add someone outside your household to an ad-free plan.

via The Verge

How much are you willing to pay for your favorite streaming service, and at what point does the cost outweigh the content?

Tucker Chastain @tucker